Description

It has become increasingly important for legal professionals to understand the power and potential of LinkedIn for raising their personal awareness, company brand and business development opportunities.

The seminar will dispel some of the myths of LinkedIn, and quickly identify the

key areas of potential across marketing, business growth and recruitment.

Topics covered will include:

  • Introduction to Linkedin
    • The Power of Linkedin – Value and benefits
    • Setting goals and objectives for success
  • Content and Posting
    • Overview of Types of Content
    • The Value of Posting Content
    • Best Practice Examples of Content
    • The Linkedin Algorithm - why it matters and top tips
    • Dissecting an Effective Post – exploring key elements
    • Drafting the key elements of a post
    • Company Pages - Examining Opportunities with Company Pages
  • Engagement and Interaction
    • Examining engagement and the value of engaging with stakeholders
    • Tips and tactics for improving engagement
  • Linkedin Profiles
    • Examining the importance of the Linkedin Profile
    • Key elements of the Profile
    • Reviewing examples and identifying area for your Profile improvement
  • Linkedin Search
    • How Linkedin search can help identify target audiences
    • Performing an advanced Linkedin search: demo and exercises
  • Privacy and Settings
    • Controlling your privacy
  • Next Steps and Actions
    • Discussion on key learning points
    • Expected changes / improvement
    • Identifying future support / training needs
Speaker

Paul McGarrity is a highly experienced Linkedin Trainer and Linkedin Marketing professional - helping businesses and organisations quickly build knowledge, practical skills and capability.

He has over a decade of experience in training senior leaders and teams in utilising Linkedin for business, having successfully trained over 80 client organisations. Paul also delivers highly impactful Linkedin services for clients including advertising and recruitment campaigns.

Paul is also an experienced and successful speaker on social media and has served as the Chair and key presenter of Social Media Belfast since 2014.

In the last two years, Paul has delivered Linkedin training projects and marketing campaigns for:

  • The Institute of Public Administration
  • The Irish Pharmaceutical Healthcare Association (IPHA)
  • Graham Group
  • Gaea Environmental
  • Creagh Concrete
  • Central Bank of Ireland

http://www.linkedin.com/in/paulmcgarrity