Cost: £60 ex VAT

CPD Hours: 1.5hour Group Study

N.B. We can accommodate a maximum of 20 delegates on this session.

Learning Objectives

By the end of this class, participants will be able to:

  • Understand the core principles of marketing and their application to the legal profession.
  • Identify and articulate unique selling propositions (USPs) for their practice.
  • Develop a basic marketing plan that includes digital and traditional media.
  • Recognise the importance of client relationships and reputation management.
  • Prepare for a series of advanced marketing topics in subsequent classes.
Breakdown of Topics

Breakdown of Topics

  • Main Theme: Understanding Marketing in the Legal Field
  • Marketing Principles: Introduction to the 7Ps (Product, Price, Place, Promotion, Physical Evidence, People, Processes) and their relevance to legal services.
  • Marketing Funnel: Understanding the stages from awareness to decision-making and loyalty.
  • Target Personas: Identifying and understanding your ideal clients.
  • Unique Selling Proposition (USP): How to define and communicate what sets your practice apart.
  • Branding Basics: Building a professional and recognisable legal brand.
  • Multi-Channel Marketing: An overview of digital and traditional marketing channels.
About your Host

Debbie Ringland

With over 20 years experience, Debbie is a Marketing Specialist dedicated to working with small business owners, solopreneurs, start-ups, and marketing departments on Marketing Strategy, Outsourced Marketing Management, Canva Training, Social Media Training , and WordPress Web Design.

Debbie's approach alleviates the overwhelm experienced by clients by putting structure on their marketing efforts and empowering them with growth strategies. By simplifying technology, introducing user-friendly tools, and offering coaching and accountability, she equips and motivates them to take action and achieve their goals.